Explainer Video helps to increase Conversion Rate

explainer video

 

Videos on landing pages can increase conversions up to 86%. Videos combine four elements that humans are wired to pay attention to: faces, voices, body language and movement. That’s why landing page videos can be a perfect way for demonstrating the benefits of your product or service in a brief and informative way. Videos can increase the length of time people stay on your web page, and if you place a video on your product page, people will be more interested in watching that video than reading a long text instead.Statistics have shown that humans have an attention span of 8.25 seconds, and as we already know that web attention spans are short, videos can serve you as a great way to say everything you want about you and your your product benefits and still keep your audience’s attention.

A convincing  landing page that prompts visitors to try your product is the key to converting prospects to customers. Conversions are the lifeblood for any business website, where the ultimate aim is to attract new business. So, how do you craft a killer landing page?

A convincing  landing page that prompts visitors to try your product is the key to converting prospects to customers. Conversions are the lifeblood for any business website, where the ultimate aim is to attract new business. So, how do you craft a killer landing page?

Your landing page is a specific resource designed to convert a visitor into a customer. That means it needs to focus on no more than one or two things. Otherwise, your message may get lost and you’ll lose a potential customer.

Below are three key elements to remember when building a solid landing page.

  1. The most prominent factor is an eye-catching headline, the landing page headline and the advertisement should compliment each other.
  2. Clear and concise secondary headline is the next important factor, this is one of the first things a visitor will read, it should be straight forward and compelling for the prospect to take a closer look.
  3. Use of images or videos have a very positive impact on viewers, it will give the visitor a more vivid idea of a product or service and perhaps look further into it.

Progressively,explainer videos are the secret weapons of killer landing pages. They help viewers quickly grasp the product or service at hand. Animated explainer videos are a great way to improve conversion rates, overall engagement, and best of all, they don’t cost a fortune to produce.

Animated explainer videos make profits for businesses of all kinds, e-commerce ,technology etc. 

Grabbing attention online is really very important, so you’ve got to capture a user’s interest quickly and sustain it. If you can do that, you’re much more likely to turn that person into a customer.

Animated explainer videos hold attention much longer than plain texts or audio file. A lot of people prefer to watch something rather than read – the majority of the people are visual learners. The visual aspect of a video keeps viewers interested and keeps them watching in order to see what’s next. Ideally, they should be between 1-3 minutes – long enough to explain the product or service, but not long enough to open the doors of boredom for a viewer.

If you can keep people on your page for longer, it is more probable that your brand message has been absorbed.And if the associates of your company feature in your explainer video, you are offering another reason for viewers to put their trust in you.It builds a highly promising emotional bondage.If done right, adding an explainer video to your landing page can double your conversion rates.

You can increase the impact of your animated explainer video on your landing page with a little experimenting. Some viewers may respond better to a short, snappy video, while others prefer a more in depth version – it depends on your target audience. While autoplay can annoy users, on the other hand,it can also afford to increase conversions.

Finally, explainer video must reinforce your call to action. You could have a physical cue within the video pointing toward the relevant button/link, or a voiced or written instruction urging viewers to take action. This should be presented at the end; videos do better when the user knows what to do after the video finishes playing.

The Final Touch:Don’t let them doubt you.

Inject some heart into the explainer videos,snap all the elements together and make people bend to your will.And what better way to instill a sense of trust in your users than using previous customers’ words?

Explainer video,definitely is an ultimate elevator pitch for your landing page and the promotional powerhouse of your organization.

 

 

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